Getting the $15 Billion Word Out

In partnership with GuideStar, Hope Consulting developed a social change campaign to educate nonprofits, foundations, information intermediaries, and others about how they can help donors and grant-makers to make more informed giving decisions. We leveraged our second round of Money for Good research to inform this campaign, including the finding that up to $15 billion in charitable contributions could be shifted to high-performing non-profits if donor, donor advisor, and grantmaker needs are met. The campaign drove key messages through media outlets, blog posts, speaking engagements, presentations, and the well-received publication of More Money for More Good, a guidebook that encourages nonprofit organizations to focus on impact for improved fundraising and donor engagement.

To learn more, visit our Money for Good homepage.

To download your free copy of More Money for More Good, visit the website
of our partner, GuideStar.