For the first time since 1994’s The Seven Faces of Philanthropy, the Money for Good initiative provides a comprehensive view of affluent Americans’ demand for impact investing and charitable giving. Utilize our resources to influence the social sector through your own work and philanthropy.
Originally released as Money for Good I and II, these communications thematically showcase survey results
Access survey response rates in their raw form to parse
for new and unique understandings.
How to improve fundraising, increase effectiveness,
and better engage with donors
Presentation: What Foundations Want
GuideStar’s Infographic: What can Nonprofits Do to Increase Their Fundraising?
Presentation: Nonprofit Fundraising in Education Based on Money for Good
More Money for More Good is available at cost in hard copy. Order here!
We have partnered with GuideStar to offer free electronic downloads. In one click, you can start reading the guidebook immediately. Start your download from here!
How to use information to support high-performing
nonprofits and make more impactful giving decisions
GuideStar’s Infographic: Donors ARE NOT Doing Their Research!
News Release: Giving Season Coincides with New Research on How $15 Billion Can Be Moved to Higher-Performing Nonprofits (November 30, 2011)
Giving Special: Advice for individuals, relating the special nature of purchasing gifts to the important—and potentially as special—act of giving to charity.
How to create impact in the social sector by maximizing
the demand for social returns
In early 2010, Money for Good first assessed the motivations, behaviors, and preferences of over 4,000 individual donors making over 10,000 donations. Results indicated that 90% of donors say that nonprofit performance is important yet only 30% do any research before giving, and only 3% specifically research to find a high-performing nonprofit to support. This report also revealed interest in impact investing and opportunities to grow the market for social returns. A second round of research in 2011 surveyed more than 5,000 individuals, 875 philanthropic advisors, and 725 foundation grant-makers to imagine ways of driving dollars to high‐performing nonprofits through respondents’ research preferences. Findings show that many donors do want information to inform their philanthropic choices, particularly on the effectiveness of nonprofits they have never before supported. But donors have specific desires and needs around what that information is and how it is delivered. Take action based on these surveys; help us enhance efforts to improve philanthropic effectiveness and the social sector overall.
“Giving and Getting This Tuesday.” Web log post. Associations Today. Fonteva, 3 Dec. 2013. Web.
Friedman, Eric. “The Failures of Common Charitable Giving Strategies.” Web log post. The Blog. Huff Post Impact, 4 Dec. 2013. Web.
Friedman, Eric. “The Failures of Common Charitable Giving Strategies.” Web log post. Luxury Black Book. 4 Nov. 2013. Web.
Kostigen, Thomas M. “Investing With Head & Heart.“ Private Wealth. 7 Nov. 2013. Charter Financial Publishing Network. Web.
“Great Charitable Organizations to Give to during the Holidays.” Web log post. Debthelper.com. Credit Card Management Services, Inc., 8 Nov. 2013. Web.
Streiff, Eric. “The Secret Sauce: Passion + Heart X Affinity = Success!” Web log post.Nonprofit Challenges. 27 Nov. 2013. Web.
Neighbor, Hope. “Shifting More Money to Social Good.” Interview by Nell Edgington. Social Velocity. 11 Oct. 2013. Web.
Macklin, Tony. “Would Your Nonprofit Succeed With Donors Who ‘Give With Purpose’? (part 2).” Web log post. Philanthrogeek. 26 Sept. 2013. Web.
Friedman, Eric. “Opinion: Why Philanthropy Needs Reinventing.” Hilborn, 4 July 2013. Web.
Kadlec, Dan. “Philanthropists of the World: You’re Doing It Wrong!” Time. 26 June 2013. Web.
Schambra, William. “Why Can’t We Get Over Overhead?” Nonprofit Quarterly. 10 June 2013. Web.
Quinn, Amy S. “Trust the Peer-to-Peer Network.” Web log post. Fundraising Innovators: Leaders in Social Enterprise. 7 May 2013. Web.
Quinn, Amy. “Trust the Peer-to-Peer Network.”
Web log post. Avectra. 25 Apr. 2013. Web.
Berger, Ken. “Debating the Realities of Ranking Charities.” Editorial. Nonprofit Quarterly.
5 Apr. 2013. Web.
Schambra, William. “Charity Navigator 3.0:
The Empirical Empire’s Death Star?” Editorial.
Nonprofit Quarterly. 5 Apr. 2013. Web.
Molly Lyons, “How to give donors the information
they need,” Arabella Advisors Greater Good Blog,
Jan. 11, 2013
Victor Luckerson, “How Nonprofits Can Use Data to Solve the World’s Problems,” TIME, Dec. 10, 2012.
“In a Giving Spirit? Choose a Charity You Can Trust.” Indianapolis Recorder Newspaper. 6 Dec. 2012. Web.
Brady Josephson, “Millennials or Not, Your Website is Central to Success,” re: charity, Nov. 22, 2012.
Greg Ulrich and Dvorit Mausner, “More Money for More Good Guest Blog,” Achieve, Nov. 13, 2012.
Rick Cohen, “Study: What Do Donors, Foundations Want to Know about Nonprofits?” Nonprofit Quarterly, Nov. 09, 2012.
Greg Ulrich, “But… Do Donors Want More Data on Nonprofits?” Markets for Good, Nov. 08, 2012.
“5 Insights into Nonprofit Donor Engagement According to More Money for More Good Research,” Miratel Solutions Inc., Nov. 1, 2012
Lindsay Nichols, The Nonprofit Coach Radio Show features More Money for More Good at 10:40, Oct. 23, 2012
Katya Andresen, “3 ways causes & cause marketers must show impact,” LinkedIn blog post, Oct. 17, 2012
“Attracting New Donors to Support Your Nonprofit,” Nonprofit Bridge, Oct. 10, 2012
Katya Andresen, “The top two reasons people donate to your cause,” Katya’s Nonprofit Marketing Blog,
Oct. 8, 2012
Frank Martinelli, “Resource of the Week,” Nonprofit Picks of the Week, Oct. 1, 2012
James Toscano, “More Money for More Good, More or Less,” The Good Counsel, Sept. 28, 2012
Katya Andresen, “How to convince your donors that you’re effective,” Katya’s Nonprofit Marketing Blog, Sept. 28, 2012
Nicole Wallace, “To Raise More Money, Talk About Impact, New Guide Advises,” The Chronicle of Philanthropy, Sept. 25, 2012
News Release, September 25, 2012: New Guidebook, More Money for More Good, Gives Nonprofits Three Steps to Understand Donors and Fundraise More Effectively
Ted Hart, The Nonprofit Coach Radio Show features More Money for More Good at 3:52, Sept. 25, 2012
Bob Ottenhoff and Greg Ulrich, “How We Can Get More Money to Deserving Charities,” Chronicle of Philanthropy, Dec. 19, 2011.
impactsp2, “GuideStar/Hope Consulting: Money for Good II,” Center for High Impact Philanthropy, Dec. 16, 2011.
Greg Ulrich, “Donors Want More Information on Impact,” Bridgespan, Dec. 15, 2011.
Kivi Leroux Miller, “The Info Donors Want from You,” Kivi’s Nonprofit Communications Blog,
Dec. 12, 2011.
Eleanor Goldberg, “Increase Charitable Contributions By Giving Donors More Information, Study Says,” Huffington Post, Dec. 8, 2011.
Beth Kanter, “Money for Good Study: Sharing Information About Your Org’s Results Can Attract More Donors,” Beth’s Blog, Dec. 5, 2011.
Katya Andresen, “How to Appeal to All Six Types of Donors,” Katya’s Nonprofit Marketing Blog,
Dec. 4, 2011.
Katya Andresen, “New Research: How to Reach Your Donor’s Heads Along with Their Hearts,” Katya’s Nonprofit Marketing Blog, Dec. 1, 2011.
Caroline Preston, “A Potential $15 Billion Windfall
for Effective Nonprofits,” Chronicle of Philanthropy, Nov. 30, 2011.
Lucy Bernholz, “Money for Good II,” Philanthropy 2173, Nov. 30, 2011.
Bob Ottenhoff, “Encouraging Charitable Giving That Has Impact,” Bob Ottenhoff’s Blog, Nov. 29, 2011.
Laura Arrillaga-Andreessen, “Do You Give in the Dark? Some Scary Philanthropic Realities,” Huffington Post, Oct. 27, 2011.
STEPHANIE STROM, “To Help Donors Choose, Web Site Alters How It Sizes Up Charities,” The New York Times, Nov. 26, 2010.
“Faith, hope and charities,” The Economist,
Nov. 11, 2010.
Caroline Preston, “Donors Value Charity Research, but Few Seek It Out, Report Finds,” The Chronicle of Philanthropy, June 2, 2010.