Money For Good

For the first time since 1994’s The Seven Faces of Philanthropy, the Money for Good initiative provides a comprehensive view of affluent Americans’ demand for impact investing and charitable giving. Utilize our resources to influence the social sector through your own work and philanthropy.

Resources

Reports

Originally released as Money for Good I and II, these communications thematically showcase survey results

Data

Access survey response rates in their raw form to parse
for new and unique understandings.

Money for Good I

SAV

Money for Good II

Foundations Advisors Individual Donors
Panel
Vendor
Excel
SAV
Excel
SAV

Nonprofits

How to improve fundraising, increase effectiveness,
and better engage with donors

Presentation: What Foundations Want

GuideStar’s Infographic: What can Nonprofits Do to Increase Their Fundraising?

Presentation: Nonprofit Fundraising in Education Based on Money for Good

This brief and informative video relays the core of our findings for nonprofits.

Individual Donors

How to use information to support high-performing
nonprofits and make more impactful giving decisions

Tips For Individual Donors

GuideStar’s Infographic: Donors ARE NOT Doing Their Research!

News Release: Giving Season Coincides with New Research on How $15 Billion Can Be Moved to Higher-Performing Nonprofits (November 30, 2011)

Giving Special: Advice for individuals, relating the special nature of purchasing gifts to the important—and potentially as special—act of giving to charity.

Impact Investing

How to create impact in the social sector by maximizing
the demand for social returns

As Seen In

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History and Funders

In early 2010, Money for Good first assessed the motivations, behaviors, and preferences of over 4,000 individual donors making over 10,000 donations. Results indicated that 90% of donors say that nonprofit performance is important yet only 30% do any research before giving, and only 3% specifically research to find a high-performing nonprofit to support. This report also revealed interest in impact investing and opportunities to grow the market for social returns. A second round of research in 2011 surveyed more than 5,000 individuals, 875 philanthropic advisors, and 725 foundation grant-makers to imagine ways of driving dollars to high‐performing nonprofits through respondents’ research preferences. Findings show that many donors do want information to inform their philanthropic choices, particularly on the effectiveness of nonprofits they have never before supported. But donors have specific desires and needs around what that information is and how it is delivered. Take action based on these surveys; help us enhance efforts to improve philanthropic effectiveness and the social sector overall.

Money for Good I Funders

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Money for Good II Funders

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Summary

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