For the first time since 1994's The Seven Faces of Philanthropy, the Money for Good initiative provides a comprehensive view of affluent Americans' demand for impact investing and charitable giving.
The report identifies the US market opportunity for impact investments and charitable gifts from individuals, and to identify what for- and non-profit organizations can do to tap that market opportunity. The report is an invaluable tool for:
- Focusing grant dollars where they are likely to yield the greatest changes in investor and donor behavior
- Designing more targeted, effective nonprofit fundraising campaigns
- Understanding the information that donors do - and don't - want when they make charitable gifts
- Identifying what individual investors want from impact investments
Money for Good Reports
- Money for Good: The US Market Opportunity for Impact Investments and Charitable Gifts from Individual Donor and Investors
- Money for Good: Impact Investing Overview
- Money for Good: Special Report on Donor and Investor Preferences for Supporting Organizations Working Outside the US
- "Money for Good offers the first deep-dive into donor and investor motivations and behaviors in more than a decade. Hope Consulting's thoughtful methodologies and meticulous data analysis created a report that will inform and shape my work for years to come."- Anna Gibson, Senior Director, TechnoServe
- "Hope Consulting's work is excellent. Their analytical skills are top-notch, combined with a keen interest in making the insights practical and usable. I am especially impressed with their project management, and clear written and graphic communication of complex material. Their team was a pleasure to work with."- Cliff Kellogg, Former EVP, ShoreBank
- "I was impressed by the quality of Hope Consulting's analysis and the novelty of their insights. Their Money for Good report is much more useful than standard reports from many of the big consulting firms."- Dennis Whittle, Founder and CEO, GlobalGiving