Hope Consulting

For the first time since 1994's The Seven Faces of Philanthropy, the Money for Good initiative provides a comprehensive understanding of the behaviors, attitudes, and motivations of affluent Americans with respect to impact investing, charitable giving, and international entrepreneurship.

We aimed to identify the US market opportunity for impact investments and charitable gifts for individuals, and to identify what for- and non-profit organizations can do to "unlock" that market opportunity. The report is an invaluable tool for:

• Designing more targeted, effective fundraising campaigns
• Focusing grant dollars where they are likely to achieve the most change
• Enabling donors to make more informed grant decisions
• Opening up the impact investing market to individual investors

Money for Good Reports

• Money for Good: The US Market Opportunity for Impact Investments and Charitable Gifts from Individual Donor and Investors
• Money for Good: Impact Investing Overview
• Money for Good: Special Report on Donor and Investor Preferences for Supporting Organizations Working Outside the US

Money for Good Press

• "Money for Good offers the first deep-dive into donor and investor motivations and behaviors in more than a decade. Hope Consulting's thoughtful methodologies and meticulous data analysis created a report that will inform and shape my work for years to come."

  - Anna Gibson, Senior Director, TechnoServe
• The research behind the Money for Good initiative is extensive, well-designed, and above all meaningful. As someone who has helped grow the impact investing industry from its earliest days, I am thrilled that we've come a long way, but there is still so far to go. This research underscores my belief that all investors should be - and have the desire to be - community investors, to empower poor communities through their investment portfolios."

  - Shari Berenbach, CEO, Calvert Foundation
• "It's always heartening to read a report that concludes that you've already developed the perfect product being demanded by a $120bn market; but putting MicroPlace aside, this report concurs with the market research we have undertaken over the past 4 years - hats off to Hope Consulting for a thorough piece of work, and hats off to its patrons for funding a very important study."

  - Paul Blyth, CFO, MicroPlace
• "The depth and breadth of the research makes this study invaluable to those of us active in promoting greater donor engagement in the nonprofit sector."

  - Perla Ni, CEO, GreatNonprofits
• "Hope Consulting's work is excellent. Their analytical skills are top-notch, combined with a keen interest in making the insights practical and usable. I am especially impressed with their project management, and clear written and graphic communication of complex material. Their team was a pleasure to work with."

  - Cliff Kellogg, EVP, ShoreBank
• "I was impressed by the quality of Hope Consulting's analysis and the novelty of their insights. Their Money for Good report is much more useful than standard reports from many of the big consulting firms."

  - Dennis Whittle, Founder and CEO, GlobalGiving